What Every Marketer Needs To Know About Organic SEO

Of all of the marketing strategies that you can use, search engine optimization is the most important. It is the one that will last you well into the future. Unlike PPC advertising which will generate a click, and then the prospective customer will be gone in seconds unless they make a purchase, SEO will allow you to get traffic every single day once you have achieved top rankings. Search engine optimization is complex for many people. In fact, there are hundreds of companies that have clients all over the world. They will rank your website, specifically targeting profitable keyword phrases, allowing you to generate a passive income once everything is ranked. Here are the basics of organic SEO.

SEO Basics

To understand why this is so difficult for the average person to do, you must think about how search engine optimization must be implemented. You are not simply purchasing advertising. You are building individual pages that are targeting one keyword each, or sometimes multiple keywords if it is extremely long content. The website can also factor into how quickly you can get your pages ranked. If it is a seasoned domain, it could be just a couple of weeks. That’s why people will purchase expired domains that already have a built-in backlink structure. They will also add images, videos, and interconnect all of their similar pages. These are the strategies that a professional SEO company will focus on. Now let’s look at how organic SEO works.

Organic SEO

Adding the word organic to the front of SEO is really like saying the same thing. Any search engine optimization that you do is going to happen organically. This simply means that people are going to build websites that will get backlinks from people that are linking to them, and you will add content on a regular basis. The content that you post should be primarily unique. Curated content is also permissible. It is recommended that you create a YouTube channel, creating your videos, and embedding these on each post that you make. One other strategy that is gaining popularity is the ability to link out to other websites. If you think about websites like Wikipedia which are typically at the top of the search engine listings, they are similar to directories that have links pointing to hundreds or thousands of other pages. By incorporating all of the strategies, you should be able to rank several pages on your website quite quickly. If you can purchase an expired domain, this will also help you regular pages much more rapidly, well worth the extra money that you will pay.

Why You Should Hire Professional SEO Companies

When you work with a professional parkshore SEO business, you are going to have all of this done on autopilot. You won’t have to worry about whether or not you are making the right choices. You are simply going to wait for your pages to rise to the top of the search engine listings. They may even create videos for you. It is also possible that they may write your content. Best of all, once you have multiple web pages ranking, you will have thousands of visitors every single month coming to your website without having to pay for each click.

Once you have hired a company that has a reputation for ranking websites quickly, you should be able to start receiving quality traffic within the first few weeks. Make sure not to get black hat seo professionalsIf they are doing video marketing for you as well, this is virtually guaranteed if you are targeting low competition keyword phrases. It will be an investment that will pay for itself many times because of the top rankings they can help you get. . Finally, you will be able to rise to the top of the search engines with many other websites using the same organic SEO strategies.

Just What Is White Hat SEO?

Search engine optimization (SEO) is a crucial part of any online marketing campaign because no matter how nice your website is, that doesn’t make a difference if nobody can find you. The good news is that no one gets to those first page spots on accident. By creating a website that fits the over 200 most important ranking factors that webmasters know about, and focuses on delivering what the search engines want, you will be able to make changes or improvements that get your website recognized.

The key is understanding that not all SEO is equal. There are some tactics that Google not only rewards, but actively encourages, and there are methods that have been shown to work for short periods of time before getting punished. It’s important to understand the three general “colors” of SEO, what each one is, and why you should only stick to white hat options.

Three “Colors” Of SEO
Search engine optimization isn’t simple, and any strategy or work that falls under the general umbrella term of “SEO” but there are varying identifying descriptions that make all the difference. In this case, those are:
– White Hat SEO
– Gray Hat SEO
– Black Hat SEO

Two are easy to define: white hat and black hat. Black hat refers to spamming, intentionally building massive amounts of perfectly optimized backlinks, and any practice that is blatantly done in order to manipulate the search engine rankings in an unnatural way that will cause a website to shoot to the top over websites that more naturally fit what Google and other major search engines are looking for. When black hat SEO gets often spotted times the rankings are not only changed, but those websites are stripped from the search engine completely, and any monetization methods from Google don’t go through.

White Hat SEO involves doing the things that Google approves of and has come out as saying perfectly fine and legal practices for improving rankings. The reason they give out some of this information is to keep improving the overall quality of websites in every niche to provide more great options for their users.

Gray Hat SEO involves any practices that hit a gray area that isn’t clearly black hat but isn’t necessarily openly approved (such as getting backlinks through guest posting via free content – sometimes this is seen as okay, sometimes it is iffy). Definitions can vary on this one, which is why it is a catch all for any practice that doesn’t get put under one of the other two.

What Does White Hat SEO Consist Of?
White Hat SEO is all about doing what Google has publicly announced as being things they want to see from websites. This includes both on-site and off-site SEO, as well as some localized options depending on the type of website.

A few examples:
– Having an SSL certificate
– Creating a responsive and mobile friendly website
– Only displaying high-quality original content
– Claiming your business listing and map listing from the major search engines
– Guest posting on high quality, high authority blogs in your field

Looking at your website to get good formatting, excellent original graphics, and having clean code makes a huge difference as well. You want to ensure you’re using meta, alt, and title tags correctly throughout your page, as well.

While this type of formatting is important when in doubt, make it reader friendly. You’ll never get hurt if this is your overriding philosophy.

In Conclusion
Many different strategies can be used in order to boost local, national or even world rankings in SEO in addition to many different styles. That being said, sticking to white hat SEO will provide amazing results over the long term and help you to get above the competition and stay there! Check out new articles on our homepage.

What You Need To Know About Black Hat SEO

If you have never tried to rank websites on the Internet using search engine optimization, you might want to know that there is a right way and wrong way to go about this. For those that do this the correct way, there are going to follow rules that many SEO experts already know. This includes using unique content, images and videos, and interlinking pages on your website. It also has to do with the number of legitimate backlinks that you can get back from blogs, social media platforms, and even some forums that can help boost your rankings to the top. However, there is a wrong way to do this, something that has been done for well over a decade. It is called black hat SEO. Here is an overview of what this means, and the strategies that you need to avoid to do things the proper way.

Overview Of SEO

Search engine optimization includes many different strategies that can help you achieve top rankings. Some of them have already been mentioned which includes the use of unique content that you either pay for or that you write yourself. You may even open up your blog to people that would like to post on it, giving them a link back to their website. Additionally, you will want to use images that are related to your content, as well as embedded videos, that can help boost your search engine position. Another strategy that websites like Wikipedia use are linking out to different websites that have quality content. These websites should already rank well on the search engines. If you do all of this, plus get quality backlinks from niche specific sites, you are going to rise to the top.

What Is Black Hat SEO?

This is search engine optimization that is the opposite of organic SEO, the form of search engine optimization that has already been presented. Black hat simply means that it is underhanded or questionable techniques that should not be used. You want to provide the search engine algorithms with something that they are looking for, but you need to do it the proper way. For example, many algorithms were created years ago by Google called Penguin and Panda that were designed to eliminate websites that generated backlinks and content using software programs. They would stuff keywords into images, and load up the meta-tags with hundreds of different keywords, trying to fool the algorithms. The algorithms today are so smart they can tell if content is machine generated, or if it is grammatically correct. This type of search engine optimization use to work very well, but now you must be very careful when doing SEO to reach the top of the search engines.

How To Avoid Being Labeled As Using Black Hat SEO

To avoid the possibility of the search engines believing that you are using black hat techniques, you need to use all of the SEO strategies that are legitimate simply. These have all been listed, and when you work with a professional search engine optimization specialist, they are going to make it possible for you to achieve top rankings, without ever crossing these lines. You will want to choose a company that understands what to do, and will not use any of these strategies that could accidentally get your website de-indexed. You can also learn how to do these on your own which comes down to using unique content, niche specific images, and videos, plus use proper linking strategies.

Black hat SEO is something that you can easily avoid by simply doing everything correctly and making it white hat seo. Instead of wanting to get instant results, you need to be slow and steady. As long as you are not using content that others are using, and you are creating a website that offers quite a bit of value for the visitor, you will never have to worry about being labeled as a black hat search engine optimization practitioner, and you will find yourself ranking high in the search engines.