If you have never tried to rank websites on the Internet using search engine optimization, you might want to know that there is a right way and wrong way to go about this. For those that do this the correct way, there are going to follow rules that many SEO experts already know. This includes using unique content, images and videos, and interlinking pages on your website. It also has to do with the number of legitimate backlinks that you can get back from blogs, social media platforms, and even some forums that can help boost your rankings to the top. However, there is a wrong way to do this, something that has been done for well over a decade. It is called black hat SEO. Here is an overview of what this means, and the strategies that you need to avoid to do things the proper way.
Overview Of SEO
Search engine optimization includes many different strategies that can help you achieve top rankings. Some of them have already been mentioned which includes the use of unique content that you either pay for or that you write yourself. You may even open up your blog to people that would like to post on it, giving them a link back to their website. Additionally, you will want to use images that are related to your content, as well as embedded videos, that can help boost your search engine position. Another strategy that websites like Wikipedia use are linking out to different websites that have quality content. These websites should already rank well on the search engines. If you do all of this, plus get quality backlinks from niche specific sites, you are going to rise to the top.
What Is Black Hat SEO?
This is search engine optimization that is the opposite of organic SEO, the form of search engine optimization that has already been presented. Black hat simply means that it is underhanded or questionable techniques that should not be used. You want to provide the search engine algorithms with something that they are looking for, but you need to do it the proper way. For example, many algorithms were created years ago by Google called Penguin and Panda that were designed to eliminate websites that generated backlinks and content using software programs. They would stuff keywords into images, and load up the meta-tags with hundreds of different keywords, trying to fool the algorithms. The algorithms today are so smart they can tell if content is machine generated, or if it is grammatically correct. This type of search engine optimization use to work very well, but now you must be very careful when doing SEO to reach the top of the search engines.
How To Avoid Being Labeled As Using Black Hat SEO
To avoid the possibility of the search engines believing that you are using black hat techniques, you need to use all of the SEO strategies that are legitimate simply. These have all been listed, and when you work with a professional search engine optimization specialist, they are going to make it possible for you to achieve top rankings, without ever crossing these lines. You will want to choose a company that understands what to do, and will not use any of these strategies that could accidentally get your website de-indexed. You can also learn how to do these on your own which comes down to using unique content, niche specific images, and videos, plus use proper linking strategies.
Black hat SEO is something that you can easily avoid by simply doing everything correctly and making it white hat seo. Instead of wanting to get instant results, you need to be slow and steady. As long as you are not using content that others are using, and you are creating a website that offers quite a bit of value for the visitor, you will never have to worry about being labeled as a black hat search engine optimization practitioner, and you will find yourself ranking high in the search engines.